Celebrating America: CCPL Staff Recommends American Icon by Bryce Hoffman

CCPL staffer Tony Eckard introduces American Icon, the first in our Celebrating America series.

Hi, this is Tony Eckard.  I am the finance manager for Carroll County Public Library.  I want to introduce you to a great book we have at CCPL.  It is Bryce Hoffman’s American Icon: Alan Mulally and the Fight to Save Ford Motor Company While it chronicles the intriguing turnaround of Ford Motor Company, it offers a lot more than just a history. 

This book is interesting from many perspectives. 

Corporate managers and public administrators will all find this book a usable example of how vision and a reliable problem solving structure can accomplish organizational goals.

It is a study too of business and organizational relations, how to work with a board of directors, employees, unions, management, customers, policymakers, and competitors.

Students of contemporary economics will enjoy this perspective of the recent economic downturn and an unexpected case of rebirth in American manufacturing.  Others will enjoy this study of the contemporary automotive industry, American and global.

So often we are only able to see cooperation and teamwork displayed in athletic settings. In American Icon, we see how a commitment to understanding one’s customers, creating a vision, and developing a work plan all plays out in one of America’s most recognizable companies. 

Pick this book up today at one of our branches or download it online for your iPad, Kindle, or other eReaders at http://library.carr.org/.

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Lynn Wheeler September 13, 2012 at 01:55 PM
We are delighted that Bryce Hoffman, author of American Icon will be speaking and signing books at the Westminster Branch of CCPL on Friday, October 26, from 7:30 - 9:00 a.m. Please join us for breakfast and to meet Bryce. Lynn Wheeler
CCPL Great Reads September 18, 2012 at 03:49 PM
American Icon is being considered for the 2012 Financial Times/Goldman Sachs Business Book of the Year Award. Tony Eckard
CCPL Great Reads September 19, 2012 at 08:55 PM
“Opening the highways for all mankind” One challenge that new Ford CEO Alan Mulally faced in 2006 was getting the company he was hired to lead to rally around a common purpose. Mulally found inspiration in this Ford advertisement placed in the Saturday Evening Post in 1925. http://wot.motortrend.com/historical-photographs-ford-available-sale-fordimagescom-28131.html/advertisement-ford_jan1925/#.UFYs8UuZ6s0.email I find the image and its caption to be an excellent example of a well written mission statement. Over the years I have been involved in writing mission statements with several organizations. It is always a challenge to capture the core purpose of complex organizations succinctly, but back in 1925 Ford did just that. Mulally seized the opportunity to refocus and reenergize Ford’s entire workforce. Read more about this true story in Bryce Hoffman’s American Icon. Join the conversation and share what you found interesting about American Icon. Pick this book up today at one of our branches or download it online at http://library.carr.org/ Tony Eckard
Tony Eckard October 23, 2012 at 12:47 PM
Inc. Magazine, 10/17/12, included American Icon on a list of Six Books for the Well-Rounded Entrepreneur. http://www.inc.com/jeff-haden/6-essential-books-for-the-well-rounded-entrepreneur.html Tony E
Tony Eckard November 29, 2012 at 06:49 PM
To view our conversation with Bryce Hoffman, author of American Icon, held October 26th at the Westminster Branch of Carroll County Public Library, just click: http://www.youtube.com/watch?v=38tKOv8sJgs
CCPL Great Reads December 19, 2012 at 04:37 PM
Boardroom Reading of 2012 From the Wall Street Journal Marc Levinson selects his favorite business books from the past year. Levinson writes. “Tomes by management gurus telling you how to remake your company are a dime a dozen. Well-researched case studies are much rarer.” "American Icon," by Bryce G. Hoffman is a great example of the well-researched book. See more from the WSJ at: http://online.wsj.com/article/SB10001424127887324024004578173530157195770.html?mod=wsj_share_tweet Visit a nearby branch of Carroll County Public Library to pick up this great book to read during the holidays. Tony


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